14 Mar Consumer Engagement and Education in Health Care Transformation
The Health Care Transformation Task Force has developed a two-part resource on Consumer Engagement and Education in Health Care Transformation. As the industry increasingly shifts towards value-based payment and care delivery models, there is a growing recognition that consumer priorities and experiences must be at the forefront of this transformation.
However, despite this recognition, direct conversations on this topic between stakeholders and consumers are lacking. The Task Force believes there is a critical need for CMS, commercial payers, health care providers, and community-based organizations to develop and test messages that speak to the needs and concerns of consumers and patients to increase engagement and improve the health care system’s ability to deliver high-quality, efficient, patient-centered care.
The primary resource Tools and Resources for Communicating the Benefits of Value-Based Care to Consumers and Patients identifies effective messaging strategies and resources, including original Task Force messaging and graphics on value-based care, that stakeholders can use in their communication efforts. Check out our “Print-Ready” packet for easy access to these printable tools available in both English and Spanish. Note that all of the messaging has been developed at below a 7th grade reading level.
The supporting resource, The Importance of Consumer Engagement for Payers, Providers, and Community-Based Organizations, offers stakeholders background information on the importance of educating and engaging consumers in value-based care efforts and summarizes research on what messages are likely to resonate with that audience.
View Tools and Resources for Communicating the Benefits of Value-Based Care to Consumers and Patients
View the Importance of Consumer Engagement for Payers, Providers, and Community-Based Organizations